* Position summary: The Marketing Manager will, with input from other stakeholders, establish the overall direction of the company’s marketing strategy and oversee marketing team. This position is key in fulfilling the company’s strategic initiatives. This position will also provide support in implementing internal and external communications for a variety of audiences including employees, residential and business customers and prospects, those with accessibility needs and to the public in general.
Essential functions:• Will oversee and/or lead the marketing efforts for Hamilton’s various business lines and work closely with business line and department managers on the planning, implementation, delivery, and results of strategic marketing plans for both business and residential prospects and customers.
• Will plan marketing launches and work with teams and departments on product development and work with business line managers to coordinate and implement new products and services.
• Ensures marketing projects and plans are being implemented by collaborating with marketing team members to create and prepare materials for various forms of media including print, web, social media, email, radio and television and works with media sources, outside printing companies, organizations or agencies as needed to complete marketing materials.
• Responsible for reporting and sharing marketing reports, Data and ROI with the Senior Management Team and the Nedelco board of directors.
• Provides corporate communications and develops communications strategy, working closely with senior management and division managers to represent and communicate company and business line strategies and initiatives.
• Works with Human Resources to provide employee communications through mediums such as intranet, video, posters, materials, employee handbook, policies and procedures, etc.
• Leads and/or conducts competitive analysis research to ensure business lines remain competitive as it relates to services and prices offered.
• Stresses quality of work and strict attention to detail.
• Maintains strict confidentiality of all relevant items, projects, and issues.
• Interacts and builds solid working relationships with all company employees and works collaboratively with others on projects
Other responsibilities:• Conforms to all department attendance and performance requirements.
• Ability and willingness to work non-standard hours as needed.
• Performs other work-related duties as assigned.
Preferred education, experience, and skills:• Bachelor’s degree in marketing, communications, English, business, journalism, or a minimum of five years of related experience preferred.
• Experience with Adobe Creative Suites including InDesign, Illustrator, and Photoshop is required.
• Ability to organize and prioritize work and meet deadlines.
• Ability to read, write, speak, and understand English.
• Must have strong verbal and written communication skills including excellent grammar and sharp attention to detail.
• Strong writing, editing, and proof-reading skills required.
• Exceptional organizational and time management skills.
• Knowledge of traditional and digital marketing tools.
• Solid computer skills, including MS Office and web analytics.
• Experience coordinating and organizing large projects.
• Must have a valid driver’s license.
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